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This partnership honors two iconic institutions: Miss Universe, with nearly 75 years of history uplifting women around the world, and NICE, a brand recognized for its dedication to artistry, quality, and timeless beauty. Together, they bring forward a jewelry collection designed to reflect elegance, craftsmanship, and the enduring spirit of every woman who believes in her own light.
Inside the NICE factory, where precision meets imagination, Victoria Kjær, Miss Universe 2024, had the opportunity to see how each piece begins its journey.
She observed artisans shaping metal, polishing stones, and assembling elements with care and intention. The environment echoed the meticulous preparation that goes into competing on the Miss Universe stage — a commitment to detail, discipline, and pride in excellence.
From the heart of the NICE workshop, Victoria watched how skilled hands transform raw materials into pieces meant to be treasured, witnessing a process that blends tradition with innovation.
This collaboration reflects shared values. NICE and the Miss Universe Organization recognize beauty not only as a visual expression, but as a reflection of identity, strength, and personal journey.
As Miss Universe approaches its 75th anniversary, this collection arrives at a meaningful moment. It represents generations of women who have stepped on the Miss Universe stage, as well as the many more who find inspiration in their journeys. It also acknowledges NICE’s legacy of artistry and dedication to empowering women through design.
The collaboration is now available through the Official Miss Universe Shop, marking the first time fans and admirers can access jewelry linked to the pageant’s long heritage through an official retail channel. It is an opportunity for those who have followed the organization, admired its queens, and believed in its mission to bring a piece of that history into their own lives. The Miss Universe by NICE Collection is not just jewelry; it is a reflection of legacy, a celebration of artistry, and a reminder that confidence and elegance are always within reach.
